3

Double Jeopardy Revisited

Year:
1990
Language:
english
File:
PDF, 411 KB
english, 1990
4

Brand Advertising As Creative Publicity

Year:
2002
Language:
english
File:
PDF, 145 KB
english, 2002
5

Repetitive Advertising and the Consumer

Year:
2000
Language:
english
File:
PDF, 760 KB
english, 2000
6

Robust Measures of Consumer Brand Beliefs

Year:
1990
Language:
english
File:
PDF, 1.36 MB
english, 1990
7

Consistent Consumer Responses To Price Changes

Year:
2004
Language:
english
File:
PDF, 294 KB
english, 2004
8

Decision models or descriptive models?

Year:
2000
Language:
english
File:
PDF, 119 KB
english, 2000
9

New Brands: Near-Instant Loyalty

Year:
2000
Language:
english
File:
PDF, 681 KB
english, 2000
10

Patterns of Buyer Behavior: Regularities, Models, and Extensions

Year:
1995
Language:
english
File:
PDF, 1.00 MB
english, 1995
14

Loyalty to Product Variants – A Pilot

Year:
2004
Language:
english
File:
PDF, 168 KB
english, 2004
15

Competing retailers generally have the same sorts of shoppers

Year:
2001
Language:
english
File:
PDF, 145 KB
english, 2001
16

Robust Measures of Consumer Brand Beliefs

Year:
1990
Language:
english
File:
PDF, 996 KB
english, 1990
18

Double Jeopardy Revisited

Year:
1990
Language:
english
File:
PDF, 1.31 MB
english, 1990
19

The Emperor's old clothes: a rejoinder

Year:
1999
Language:
english
File:
PDF, 299 KB
english, 1999
24

Persuasion: tacit suggestion versus full-frontal advocacy

Year:
2000
Language:
english
File:
PDF, 340 KB
english, 2000
25

New brands: Near-instant loyalty

Year:
2001
Language:
english
File:
PDF, 153 KB
english, 2001
27

Blockchain in Context

Year:
2019
Language:
english
File:
PDF, 335 KB
english, 2019
31

Blockchain in Context

Year:
2019
File:
PDF, 335 KB
2019
40

The Liking and Viewing of Regular TV Series

Year:
1987
Language:
english
File:
PDF, 348 KB
english, 1987
44

How accuracy causes confusion

Year:
1977
Language:
english
File:
PDF, 204 KB
english, 1977
48

Industrial buying behavior: Aviation fuel contracts

Year:
1990
Language:
english
File:
PDF, 1.49 MB
english, 1990